Just Laundry, offers a next day laundry delivery service. You order directly from your mobile phone or any other internet connected device. They then come to your home, pick up your laundry; wash, Iron and fold it and then they return it back to you. All of this in 48 hours. They currently operate from Gauteng and have been growing their customer base to around 9 customers a day.
They form part of the successful entrepreneurs to have come from our asset backed crowd funding campaigns on The People’s Fund. Having successfully made a payment at 107% performance from what was projected. This was at annualized return of 19% on capital, clearly above anything on offer in the market.
At the start of the campaign, they were averaging around 5 customers a day with an average order amount of R450. This means their monthly revenue were around R65k. At time of writing this, they were moving closer to an average of 9 customers a day, for the year just turned over R1,3million.
They own the equipment with which they do the laundry, including the vehicle. Due to this constraint, they operate in Gauteng only. This campaign is about making them a national brand, and allowing you, the customer, ownership of this.
How The Campaign Works
The mechanism is simple. You can buy a coupon for a Just Laundry Service from as little as R100 at the bottom of this campaign. Every contribution will make part of the R7,2million pool required to launch the brand in the entire country (this number is broken down in the full prospectus which you can download here). The magic is that each contributor will be part of the Stokvel that will own 40% of Just Laundry, the company.
Just Laundry will have 200 000 shares in the company. Each R100 you spend on their service through this campaign will give you 1 share for free. In total, for this campaign, there are 72 000 shares available. These in total make up 36% of the company. The People’s Fund will take 4% carry for the shares to administer them.
How Much Laundry Do I really Need Done?
As stated, Just Laundry typical charges around R450 for a load of laundry, washed, ironed & folded / hung (picked up and delivered back to you within 48 hours). If you were to have this service done every week of the year it would come to R23 400. The magic of this is that you would be given 234 shares of the company for free!
Transfer-ability of Coupons & Shares
All the coupons for laundry are also transferable to anyone else.
NB! The free shares given away are not transferable and cannot be sold to anyone else without consultation of all the other shareholders as a private company. To decrease the administrative nightmare of multiple requests to sell from different people, all decisions related to the 40% shares will be made by The People’s Fund. Put another way, your proxy is vested into The People’s Fund as the lead shareholder.
Projection & Administration
Based on our projections, We expect that every R100 of contribution to this campaign would have been paid back to the crowd in the next four years in the form of dividends (full breakdown in Prospectus) which will be administered on the Stokfella platform (www.stokfella.mobi); an FSCA registered company with FSP No. 48812. All dividends will be paid through the Stokvel.
Each franchise employs four permanent staff. As we are launching 8 new ones, this means 32 new jobs will be created by this campaign.
NB: There is a handling fee associated with the payment gateway you choose to use on the checkout page.
Direct Bank Transfer 0%
i-Pay Instant EFT 3%
Setl – It 3%
Scroll Down to “contribution” & put in the rand amount for the amount you would like to buy, and then click on the “Contribute” button.
|Njabulo Mbutho||R500.00||May 18, 2019|
|Anonymous||R103.00||May 08, 2019|
|Zanele Tyali||R1,000.00||April 26, 2019|
|Marianne Feenstra||R300.00||April 25, 2019|
|Lesley Matjele||R450.00||April 09, 2019|
|Jonathan Groenewald||R103.00||April 08, 2019|
|Thabo Petlele||R100.00||April 06, 2019|
|Lindiwe Nkabinde||R1,100.00||April 05, 2019|
|Palesa Lengolo||R550.00||April 05, 2019|
|Akhona Stemela||R103.00||April 03, 2019|
|David Mongwe||R250.00||April 01, 2019|
|OLWETHU Mandindi||R103.00||March 30, 2019|
|Nkululeko Freedom Manzi||R100.00||March 26, 2019|
|Shalati Setshedi||R1,000.00||March 21, 2019|
|Martin Phalane||R103.00||March 20, 2019|
|Onkgopotse Seleka||R1,000.00||March 12, 2019|
|Nomvuzo Phillis Matshiza||R100.00||March 11, 2019|
|Lawrence Matshiza||R100.00||March 11, 2019|
|Marianne Feenstra||R100.00||March 11, 2019|
|Xantilomzi Gobingca||R103.00||March 10, 2019|
|Busisiwe Gasa||R100.00||March 09, 2019|
|Tshepang Mabapa||R1,000.00||March 09, 2019|
|Cornet Masemola||R515.00||March 09, 2019|
|Joan Thomson||R1,000.00||March 08, 2019|
|Asemahle Mthwesi||R103.00||March 08, 2019|
|Moeng Motlhasedi||R300.00||March 07, 2019|
|Nathi Tom||R100.00||March 07, 2019|
|Gloria Khumalo||R103.00||March 06, 2019|
|Donavon Goliath||R206.00||March 06, 2019|
|Nompumelelo Makhubu||R515.00||March 06, 2019|
|Sean Smith||R103.00||March 06, 2019|
|Betty Lekgetho||R100.00||March 05, 2019|
|Moore Malesela||R500.00||March 03, 2019|
|Nkululeko Sosibo||R103.00||March 03, 2019|
|Anonymous||R1,000.00||February 28, 2019|
|Anonymous||R1,000.00||February 28, 2019|
|Jeanette Kganare||R103.00||February 28, 2019|
|Tebogo Seleke||R515.00||February 28, 2019|
|Refilwe Mabilo||R206.00||February 27, 2019|
|Khanya Ndebele||R200.00||February 27, 2019|
|Phillipa Penfold||R5,150.00||February 26, 2019|
|Anonymous||R200.00||February 26, 2019|
|Mike Rix||R100.00||February 25, 2019|
|Refilwe Phage||R200.00||February 25, 2019|
|Waseem Mahomed||R100.00||February 25, 2019|
|Gayle Pretorius||R1,545.00||February 25, 2019|
|Young Carr||R257.50||February 25, 2019|
|Seth Siyothula||R300.00||February 25, 2019|
|Bonisiwe Mpungose||R1,000.00||February 25, 2019|
|Milase Mzamo||R1,030.00||February 24, 2019|
|Njabulo Nkosinathi Emmanuel Africander||R309.00||February 24, 2019|
|Raesibe Mphahlele||R200.00||February 23, 2019|
|Thulani Gumede||R1,000.00||February 23, 2019|
|Rosinah Letlhaku||R1,030.00||February 23, 2019|
|Remofilwe Letlhaku||R103.00||February 23, 2019|
|Mohau Letlhaku||R103.00||February 23, 2019|
|Refilwelethabo Letlhaku||R103.00||February 23, 2019|
|Jonas Letlhaku||R1,030.00||February 23, 2019|
|Nompumelelo Sibiya||R100.00||February 22, 2019|
|Nhlanhla Magubane||R300.00||February 22, 2019|
|Obakeng Manopole||R515.00||February 22, 2019|
|Thabile Monye||R103.00||February 22, 2019|
|Matodzi Matshidze||R1,000.00||February 22, 2019|
|Vuyisa Qabaka||R515.00||February 22, 2019|
|Ofentse Lekwane||R1,030.00||February 22, 2019|
|The People's Fund||R10,000.00||February 22, 2019|