Short Story

Just Laundry, offers a next day laundry delivery service. You order directly from your mobile phone or any other internet connected device. They then come to your home, pick up your laundry; wash, Iron and fold it and then they return it back to you. All of this in 48 hours. They currently operate from Gauteng and have been growing their customer base to around 9 customers a day.

Track Record

They form part of the successful entrepreneurs to have come from our asset backed crowd funding campaigns on The People’s Fund. Having successfully made a payment at 107% performance from what was projected. This was at annualized return of 19% on capital, clearly above anything on offer in the market.
At the start of the campaign, they were averaging around 5 customers a day with an average order amount of R450. This means their monthly revenue were around R65k. At time of writing this, they were moving closer to an average of 9 customers a day, for the year just turned over R1,3million.

Campaign Overview

They own the equipment with which they do the laundry, including the vehicle. Due to this constraint, they operate in Gauteng only. This campaign is about making them a national brand, and allowing you, the customer, ownership of this.

How The Campaign Works

The mechanism is simple. You can buy a coupon for a Just Laundry Service from as little as R100 at the bottom of this campaign. Every contribution will make part of the R7,2million pool required to launch the brand in the entire country (this number is broken down in the full prospectus which you can download here). The magic is that each contributor will be part of the Stokvel that will own 40% of Just Laundry, the company.

The Shares

Just Laundry will have 200 000 shares in the company. Each R100 you spend on their service through this campaign will give you 1 share for free. In total, for this campaign, there are 72 000 shares available. These in total make up 36% of the company. The People’s Fund will take 4% carry for the shares to administer them.

How Much Laundry Do I really Need Done?

As stated, Just Laundry typical charges around R450 for a load of laundry, washed, ironed & folded / hung (picked up and delivered back to you within 48 hours). If you were to have this service done every week of the year it would come to R23 400. The magic of this is that you would be given 234 shares of the company for free!

Transfer-ability of Coupons & Shares

All the coupons for laundry are also transferable to anyone else.
NB! The free shares given away are not transferable and cannot be sold to anyone else without consultation of all the other shareholders as a private company. To decrease the administrative nightmare of multiple requests to sell from different people, all decisions related to the 40% shares will be made by The People’s Fund. Put another way, your proxy is vested into The People’s Fund as the lead shareholder.

Projection & Administration

Based on our projections, We expect that every R100 of contribution to this campaign would have been paid back to the crowd in the next four years in the form of dividends (full breakdown in Prospectus) which will be administered on the Stokfella platform (; an FSCA registered company with FSP No. 48812. All dividends will be paid through the Stokvel.


Each franchise employs four permanent staff. As we are launching 8 new ones, this means 32 new jobs will be created by this campaign.

NB: There is a handling fee associated with the payment gateway you choose to use on the checkout page.

Direct Bank Transfer 0%

i-Pay Instant EFT 3%

Setl – It 3%

Scroll Down to “contribution” & put in the rand amount for the amount you would like to buy, and then click on the “Contribute” button.

Just Laundry National Roll Out

by Malesela Thubakgale

  • R7,200,000.00

    Funding Goal
  • R44,953.00

    Funds Raised
  • 0 Days to go
  • Goal and Date

    Campaign End Method
Raised Percent :
Minimum amount is R100 Maximum amount is R100000
, South Africa

Malesela Thubakgale

2 Campaigns | 0 Loved campaigns

See full bio

Name Donate Amount Date
Anonymous R1,000.00 December 24, 2019
Zacharia Mamabolo R309.00 October 01, 2019
Moagisi Sebogodi R103.00 September 06, 2019
Matome Mosefoha R1,030.00 June 28, 2019
Nkanyiso Malunga R200.00 June 24, 2019
Tracy CRICHTON R1,000.00 June 23, 2019
Njabulo Mbutho R500.00 May 18, 2019
Anonymous R103.00 May 08, 2019
Zanele Tyali R1,000.00 April 26, 2019
Marianne Feenstra R300.00 April 25, 2019
Lesley Matjele R450.00 April 09, 2019
Jonathan Groenewald R103.00 April 08, 2019
Thabo Petlele R100.00 April 06, 2019
Lindiwe Nkabinde R1,100.00 April 05, 2019
Palesa Lengolo R550.00 April 05, 2019
Akhona Stemela R103.00 April 03, 2019
Zikhona Mdingi R200.00 April 03, 2019
OLWETHU Mandindi R103.00 March 30, 2019
Nkululeko Freedom Manzi R100.00 March 26, 2019
Shalati Setshedi R1,000.00 March 21, 2019
Martin Phalane R103.00 March 20, 2019
Onkgopotse Seleka R1,000.00 March 12, 2019
Nomvuzo Phillis Matshiza R100.00 March 11, 2019
Lawrence Matshiza R100.00 March 11, 2019
Marianne Feenstra R100.00 March 11, 2019
Xantilomzi Gobingca R103.00 March 10, 2019
Busisiwe Gasa R100.00 March 09, 2019
Tshepang Mabapa R1,000.00 March 09, 2019
Cornet Masemola R515.00 March 09, 2019
Joan Thomson R1,000.00 March 08, 2019
Asemahle Mthwesi R103.00 March 08, 2019
Moeng Motlhasedi R300.00 March 07, 2019
Nathi Tom R100.00 March 07, 2019
Gloria Khumalo R103.00 March 06, 2019
Donavon Goliath R206.00 March 06, 2019
Nompumelelo Makhubu R515.00 March 06, 2019
Sean Smith R103.00 March 06, 2019
Betty Lekgetho R100.00 March 05, 2019
Moore Malesela R500.00 March 03, 2019
Nkululeko Sosibo R103.00 March 03, 2019
Anonymous R1,000.00 February 28, 2019
Anonymous R1,000.00 February 28, 2019
Jeanette Kganare R103.00 February 28, 2019
Tebogo Seleke R515.00 February 28, 2019
Refilwe Mabilo R206.00 February 27, 2019
Khanya Ndebele R200.00 February 27, 2019
Phillipa Penfold R5,150.00 February 26, 2019
Anonymous R200.00 February 26, 2019
Mike Rix R100.00 February 25, 2019
Refilwe Phage R200.00 February 25, 2019
Waseem Mahomed R100.00 February 25, 2019
Gayle Pretorius R1,545.00 February 25, 2019
Young Carr R257.50 February 25, 2019
Seth Siyothula R300.00 February 25, 2019
Bonisiwe Mpungose R1,000.00 February 25, 2019
Milase Mzamo R1,030.00 February 24, 2019
Njabulo Nkosinathi Emmanuel Africander R309.00 February 24, 2019
Raesibe Mphahlele R200.00 February 23, 2019
Thulani Gumede R1,000.00 February 23, 2019
Rosinah Letlhaku R1,030.00 February 23, 2019
Remofilwe Letlhaku R103.00 February 23, 2019
Mohau Letlhaku R103.00 February 23, 2019
Refilwelethabo Letlhaku R103.00 February 23, 2019
Jonas Letlhaku R1,030.00 February 23, 2019
Nompumelelo Sibiya R100.00 February 22, 2019
Nhlanhla Magubane R300.00 February 22, 2019
Thabile Monye R103.00 February 22, 2019
Matodzi Matshidze R1,000.00 February 22, 2019
Vuyisa Qabaka R515.00 February 22, 2019
Ofentse Lekwane R1,030.00 February 22, 2019
The People's Fund R10,000.00 February 22, 2019


There are no reviews yet.

Be the first to review “Just Laundry National Roll Out”

Your email address will not be published. Required fields are marked *