Own iStarring Pop-Up Cinema

iStarring Cinemas

iStarring Cinemas; a collaborative partnership between Tsoga Afrika & The People’s Fund;  is about disrupting the film industry, specifically for the South African market. We as South Africans bought R1,2billion in cinema tickets last year; but South African films only made up R45million of that. We want to bring the best South Africa movies, past & present, to Your Cinemas…


…and when we say, YOUR cinema, we mean YOUR cinema. For R150, you can own your piece of the 200 pop-up cinemas (along with a premiere ticket worth R50) we are launching across the country! You will share in 15% per ticket taking for every movie we screen through these cinemas for the next 5 years!

Here are some of the premiere movies!

Five Fingers For Marseilles

Mrs Right Guy

Wonderboy For President

and we have 11 other titles including: Inxeba, Pop Lock N Roll, Four Corners, She Is King, Love By Chance, Dora’s Peace, Between Friends, iNumber Number, The Forgotten Kingdom, Elalweni & Lucky!

We will be launching the first cinema on the 26th of April and here is how the cinemas work.

How It Works
  1. You contribute R150 or more to this campaign (R50 for each order is used to buy your ticket to a premiere movie of your choice from the selection, and the balance is what buys you the cinema. If you want more than one ticket for your contribution you can specify it in the *notes* section on Checkout).
  2. At the end of the campaign you become an owner of iStarring Pop-Up Cinema.
  3. For the next 5 years, you will earn your share of 15%(R4,5) per ticket sold.
  4. this will be paid out quarterly to you
  5. The entire payment process will be managed by The People’s Fund and Audited by SnB Chartered Accountants & Auditors ( Practice Number 966205)
  6. The People’s Fund will take 10% of the proceeds (or R0,45 per ticket sold) to administer this.
  7. You own the pop-up cinema for five years and then it is passed onto iStarring Cinemas after this period.
Expected Returns

NB!! First & foremost, we need to declare that this does not constitute financial advise in anyway and that we have made our projections based on historical yields. Buying assets that will be run by a small business is risky and you should only commit money you are willing to lose.

Tickets will be R50 for the cinema. We have assumed an average of 20% of the seats will be filled for each movie screening for the next 5 years. Each cinema costs R360 000 to setup; iStarring Cinemas will cover half of this (R180 000), and you as the crowd will cover the other half (R180 000). Each cinema will seat 100 people and each cinema will show 3 movies a day, 4 days a week from Thursday to Sunday. This means that for each R100 you put in you can expect R240 over the next 5 years. put another way, you can expect a 28% year on year return. We have made a table of expected returns for illustrative purposes below:

Table of Expected Returns:

contribution Ticket Asset Purchase Returns
Quartely Yearly % Total (5years) %
R150 R50 R100 R12,00 R48,00 28,00% R240,00 140%
R1 050 R50 R1 000 R120,00 R480,00 28,00% R2 400,00 140%
R10 050 R50 R10 000 R1 200,00 R4 800,00 28,00% R24 000,00 140%
R1 000 050 R50 R1 000 000 R120 000,00 R480 000,00 28,00% R2 400 000,00 140%

Put in the rand amount for the amount you would like to buy (Please note R50 from each contribution goes towards buying a ticket. Please let us know in the notes of the checkout page if you would like to buy more than one ticket in your contributions).Please note the costing & projections may change based on how the first few pilots go.

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Minimum Contribution R150.00

Maximum Contribution R2,000,000.00



  R36,000,000.00   Goal

176 Funders

Campaign Creator
Name: Admin
Nick Name: admin

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1 review for Own iStarring Pop-Up Cinema

  1. Rated 5 out of 5


    Amazing way to get movies to the masses and get the box office industry to become a South African affair.

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